"the cheapest bargain, buy your return difference", "low to see every day, winning plus award"…… Recently, Taobao, Jingdong and other electricity supplier giants began a price war to seize market share. However, there is no scale effect and innovative products, "spell price" to win the last


capital "team" enclosure

online shopping market

recently, the electricity supplier bargain tide upgrade again, such as "I’ll buy you a good book for half price drop," and "the cheapest bargain", "winning plus award" signs of bargain with network.

Where is the electricity supplier

substantial bargain confidence? One of the important reasons is that electronic commerce has become the most popular areas to attract capital eyeball, into business platform focused on a large number of funds, in order to seize market share.

online shopping platform of suning.com in May 8th, Suning Appliance’s announced plans to invest 2 billion yuan and 400 million yuan special offer sources of profits to the limit in promotion. On the same day, the Jingdong mall said, will come up with 500 million yuan of household appliances for the profits. Previously, the first domestic B2C trading volume of Taobao Tmall said, to support business subsidies price war, the amount of subsidies amounted to 200 million yuan. Plus, Amazon dangdang.com is also put forward "timely promotion, promotion and profit leading electricity supplier claims more than 3 billion yuan investment.

mature electricity supplier to seize market share set off a price war at the same time, emerging electricity providers are constantly influx. May 7th, Metro China online mall formally launched. The European second, the world’s retail wholesalers in Shanghai announced that the number of stores in the next 3 to double the number of stores in the same time, the realization of new customers accounted for the total amount of online shopping platform of 70%.

previously, the shares of the domestic online shopping site, shop No. 1, WAL-MART, has increased the stake to about 51%. Coupled with Carrefour’s official website of China quietly test the water online mall, the world’s top three retail wholesale supermarket group in China Electric shock".

, according to incomplete statistics, the Wangfujing, Nanjing in more than 20 listed companies involved in the Department has also been involved in various types of official "shop".

in recent years, the rapid development of the domestic electricity supplier, enterprises pay more and more attention to this channel." China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said that the domestic e-commerce market is entering the competition situation, multiple multi legged race.

China Internet Network Information Center data show that as of the end of 2011, China’s online shopping users reached 194 million people, an annual growth rate of 20.8%. Despite the demand for support, but the electricity supplier can stride forward singing militant songs "profit got


network operation into the cycle of price wars

according to the China Electronic Commerce Research Center monitoring, the first quarter of this year, China’s online shopping market transactions amounted to 233 billion 600 million yuan, an increase of 42.8%.

experts believe that, on the one hand, the traditional mall, encounter the rent increase single channel, user habits change pressure; on the other hand, online shopping market has a huge sales flow.