Sun Tzu said: Forewarned is forearmed.
as the highest level of website operation – website brand and website culture to build, but also from the beginning of the site planning into business strategy.
a beyond the concept to create the brand
beyond the concept, is beyond the shackles of traditional ideas. Many successful foreign Web2.0 website in recent years, it reflects the transcendence of traditional concept of Web site operators, such as youtube, MySpace, digg and so on, they to several people, dozens of personal power, to go beyond the concept of Web1.0 beyond the traditional many talent shows itself, the Internet giant, to Chinese future also appears more of this website, dare to from the concept of Transcendence Theory and models at present, and even started even beyond the Web2.0 called Web3.0, known as the Wang Yihui who dare to go beyond 2 original idea of Wei business model, bold overturned the BBS operation of old rational read, I can, you can!
in the traditional economy, through the concept of transcendence and shaping the success examples of brands such as Super Girls’s plan, meet the eye everywhere, surpassing the old rules before television singer selection of naobaijin planning, talent shows itself; the courage to break through the traditional health products advertisement, "to this year’s holiday gifts, gifts received only melatonin" slogan, the melatonin beyond the traditional health care advertising propaganda concept, and a gift directly into the camp, let a person think of mentioned gift melatonin, which is the brand!
two take the route of differentiation, the brand can have a larger space for rapid growth
even if it is a large and comprehensive portal website, finally retain users’ s brand image is the difference, because of the difference existence, and make the major portals maintained a sustained competitive advantage, the new network of NetEase, Sina mailbox, this is where their characteristic.
as an attempt to become the biggest comprehensive portal website, finally will inevitably form a differentiated competition, other sites should be more differentiated as the start of the set, and other sites in different brand image in the user, I have no people, I have excellent people, I have excellent the "special", especially how to do? Wang Yihui will appear in a future article ladder continue to reveal you ~
originally here want to practice ladder network as an example, but inevitably introduce too much ladder too boast about ladder network, the case in the future or by everyone to write it here, thank you, Wang Yihui
three the characteristic permeates every aspect, every part is the embodiment of the brand "