Abstract: the enterprise network marketing to a certain extent, with the change of environment and the internal environment of the enterprise network marketing, network marketing is not the simple information such as hair, do search engine advertising, has come to stand in the enterprise development level to comprehensive consideration and planning the enterprise network marketing work, systematic work today we are to communicate network marketing, which is the integration of network marketing. The integration of network marketing is the network marketing system, the integration of the network marketing goal is to create brand value for the enterprise, in order to achieve the overall business objectives and services.

      case: this company was founded in 1981, is a Fujian Jinjiang metal products company, the company set up 24 years has never participated in the exhibition, the ten years to 2000 is the use of various relations to do business, after 2000, with the original customer relationship maintenance and development, the company began to explore advertising companies use the Internet, information is the most important way, today is still the main means of network marketing of the company, also bought the search engine keyword advertising. In today’s network environment and a few years ago, there is a difference between the amount of information on the network, today is massive, today’s network competition is before thousands of times, methods and tools on the other hand, network marketing is a superb collection of beautiful things, enterprise network marketing target has also increased. The company is currently facing the problem is a new product to the enterprise through the network to promote, to open the market, however, is very difficult, the enterprise 04 years low joined Ali integrity, diligent to release information, collect information sent repeatedly. However, it is clear that the network marketing business is not good, the relative effect is not obvious before, the application of the network to carry out business for many years, but today can not find a better way. What do we illustrate with an example of this enterprise?

      enterprise network marketing to a certain extent, with the change of environment and the internal environment of the enterprise network marketing, network marketing is not the simple information such as hair, do search engine advertising, has come to stand in the enterprise development level to comprehensive consideration and planning of enterprises network marketing work, systematic work today we are to communicate network marketing, which is the integration of network marketing.

      in our exchanges and integration of network marketing, we all come together to understand the two concepts: integrated marketing and network marketing

      1, integrated marketing, integrated marketing theory: one of the founder of the American scholar Schultz defines the integration of marketing: marketing is a kind of suitable for information dissemination and communication of all enterprises in the internal management system, and it is possible to communicate with potential customers and other public groups (such as employees, li >