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Procter & Gamble signs as major sponsor of US Olympic Team

first_img Related Procter & Gamble, the world’s largest advertiser, has signed up as a major sponsor of the US Olympic Team for the forthcoming winter and summer games. The deal means that Cincinnati-based P&G will be a corporate partner and sponsor for the US teams in the Vancouver 2010 Winter Games and London 2012 Summer Games.The deal comes a month after P&G agreed to a major NFL sponsorship. Four P&G brands, including Gillette shavers, are ‘official products’ of NFL locker rooms, and eight others can carry the NFL logo in retail marketing under a multiyear contract that begins this football season in America. The USOC deal is also a big boost to the US Olympic Committee’s efforts to attract sponsors in the current recession.Financial details were not released, although it is estimated that such deals with companies of this size are typically worth at least US$15 million (€10.5 million).The Olympics tie-in involves 17 P&G brands, from Olay skin care to Pantene shampoo to Pringles snacks.”It’s a very significant announcement for us,” said Lisa Baird, USOC’s Chief Marketing Officer. “It goes to the depth of marketing that a company like Procter & Gamble can bring to our athletes and the Olympic movement.”The USOC recently lost General Motors and The Home Depot as sponsors and is reportedly trying to renew deals with Bank of America and AT&T. The federation had previously signed smaller deals with Ralph Lauren, Acer, Adecco and Deloitte.Baird said more sponsorships are in the pipeline and that the addition of P&G could help attract others. “Obviously, Procter & Gamble is a leading marketer, and other companies look to them,” she added.The P&G deal includes individual athlete partnerships; digital, print and television advertising, and Team USA-logo merchandising.P&G brands have had smaller Olympic sponsorships in the past, including the support of US gymnasts in the Beijing Summer Games in 2008. However, P&G officials said this will be their most extensive Olympics involvement to date.Kirk Perry, P&G’s Vice President for North America, said the company was attracted by the Olympics’ strong appeal for women, teens, 18-to-34-year-olds and other key demographic groups.”We always talk about meeting our consumers where they are, and this is certainly where they are,” Perry said.P&G spends some US$8 billion (€5.6 billion) a year on advertising.www.pg.comlast_img read more

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Minnesota takes two titles in Arkansas

first_imgDerek Wiebke and Shane Streich competed in the 1,500 meters. Wiebke ran for third at 3:45.03 and Streich finished fifth at 3:45.59.Jonathan Tharaldsen threw for 60 feet, 10 inches in the shot put, coming in sixth. He broke a personal record, moved him into ninth all time in program history.Minnesota made its mark in the relay competitions as they finished sixth out of 16 competing teams resulting in 13 points for them.The relay team of Tracy, Trapp, Trotter and LaRance finished runner-up at 7:28.66 in the 4×800 meter relay race. In the 4×400 meter relay, Jonathan Webb, Matthew Baker, Ben Psicihulis and Jackson Wellenstein finished sixth at 3:07.80 receiving three points. Minnesota’s seventh place finish in the 4×1,500 meter relay race gave the Gophers the two points as Sam Carlson, Owen Hoeft, Jack Manderscheid and Jordan MacIntosh finished with a time of 15:47.57.“Some of these events have some quality guys,” head coach Steve Plasencia said. “You have to step up your game and we felt that we saw that in some areas.” Minnesota takes two titles in ArkansasObsa Ali and Sammie Houston both won event titles this weekend.Courtesy of Gopher AthleticsRedshirt sophomore Sammie Houston competes at the Field House. Kaleb MedhanieApril 30, 2018Jump to CommentsShare on FacebookShare on TwitterShare via EmailPrintSammie Houston said a victory in the national relays gives him confidence going forward. He’ll need that confidence as Minnesota heads to the postseason.The Gophers competed in the National Relays Championships in Fayetteville, Arkansas on Friday and Saturday, with just one meet until the Big Ten Outdoor championships. Minnesota left Arkansas with two first-place titles, including one from Houston when he won the triple jump at 49 feet, 3 inches Saturday.On Friday, Obsa Ali won the 3,000 meter steeplechase on Friday at a time of 8:51.25. The time ranks second in the Big Ten this year. Alec Basten came in second at 8:57.32.“The main goal was just go out there run a time that qualifies me and my teammate, [Basten], for a regional mark.” Ali said.Mason Roomes finished second in the long jump at a mark of 24 feet, 11 inches, a personal record for Roomes who is now fifth all time in Gophers history.In the 800 meters, Minnesota put four players in the top eight. Dawson LaRance finished third at a time of 1:50.05, Josh Tracy finished fifth at 1:51.13, Chris Trotter came in sixth at 1:51.15 and Lucas Trapp rounded out the group at eighth at 1:51.46.last_img read more

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Researchers find possible missing link between sleep and improved memory

first_imgShare Email LinkedIn To test this idea, Mednick and the team of researchers added a memory component to a well-known creativity test called the Remote Associates Test (RAT). In between two RAT testing sessions, they gave people a nap and measured the quality of sleep and heart activity.In the first part of the study, 81 healthy individuals were presented with RAT problems consisting of three seemingly unrelated words (e.g., cookies, sixteen, heart) and were required to find another word (e.g., sweet) that links the three words together. Some participants were also asked to complete an unrelated analogy task. The answers to the analogy task served as primes for solving some of the problems in the second RAT test that occurred after the nap. After completing these tasks, 60 of the participants took a 90-minute nap, while the remaining subjects watched a video. Later in the day, all the participants returned to the lab and completed RAT problems for a second time. The problems were either identical to the previous test (repeated condition), completely new (novel condition) or had the same answers as the analogy task (primed condition).Individuals who had a nap were more likely to answer the creativity problems in the afternoon with words that were primed by the morning analogies task compared with people who didn’t nap. In other words, a nap helped the experimental subjects think more flexibly and combine primed words in “new and useful” combinations. Importantly, while approximately 40 percent of the performance improvement due to the nap could be predicted by the amount of rapid eye movement (REM) sleep, when the researchers considered heart rate activity during REM, they could account for up to 73 percent of the performance increases.“The findings suggest that ANS activity during REM sleep may be an unexplored contributor to sleep-related improvements in memory performance.” said Mednick. These results have implications for understanding the mind/body connection and relationships between sleep, cardiovascular health and cognitive functioning. Pinterestcenter_img Share on Facebook A team of sleep researchers at the University of California, Riverside, led by psychology professor Sara C. Mednick, has found that the autonomic nervous system, which is responsible for control of bodily functions not consciously directed (such as breathing, heartbeat, and digestive processes) plays a role in promoting memory consolidation – the process of converting information from short-term to long-term memory – during sleep.The groundbreaking study, “Autonomic Activity During Sleep Predicts Memory Consolidation in Humans,” appears in the journal Proceedings of the National Academy of Sciences of the United States of America. Mednick and her team demonstrated, for the first time, that increases in autonomic nervous system (ANS) activity during sleep is correlated with memory improvement.“Sleep has been shown to facilitate the transformation of recent experiences into long-term, stable memories,” explained Mednick. “But, past studies produced contradictory evidence about which specific sleep features enhance memory performance.” According to Mednick, this suggests that there may be unidentified events during sleep that play an important role in this process. Because memory during waking hours is enhanced by ANS activity, Mednick tested whether the ANS could be the missing link that explains how sleep promotes memory consolidation. Share on Twitterlast_img read more

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Introducing Calvary Chapel Of Los Alamos

first_imgBy Senior Pastor Pat KestellCalvary Chapel The world is full of broken individuals; the church is no different. Rather than hide behind masks of pretentious righteousness or of, “having it all together”, our goal is to continue the work of Jesus and, “Mend the Broken”, beginning with ourselves and reaching to all.Calvary Chapels endeavor to “Simply teach the Bible simply” as we search the heart of God. We do this through Sunday School 9:15 a.m., Sunday Worship Service 10:30 a.m., an informal sit down Sunday night study 6:30 p.m., and various small groups, which put relationships at a premium. There are, of course, loving staff and volunteers in children’s church and nursery dedicated to the care of each precious child.Calvary Chapel may be known in the community for our ministry of serving free coffee, lemonade, and water at the Friday night concerts as well as our annual free Pumpkin Patch in October just to show love to all in our community.Our goal is not merely to GO to church but to BE the church. Calvary Chapel at 580 North Mesa Road. Photo by Jenn Bartram/ladailypost.com Senior Pastor Pat Kestell of Calvary Chapel. Photo by Jenn Bartram/ladailypost.comlast_img read more

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Healthcare: Get well soon

first_imgSubscribe now for unlimited access Subscribe to Building today and you will benefit from:Unlimited access to all stories including expert analysis and comment from industry leadersOur league tables, cost models and economics dataOur online archive of over 10,000 articlesBuilding magazine digital editionsBuilding magazine print editionsPrinted/digital supplementsSubscribe now for unlimited access.View our subscription options and join our community Stay at the forefront of thought leadership with news and analysis from award-winning journalists. Enjoy company features, CEO interviews, architectural reviews, technical project know-how and the latest innovations.Limited access to building.co.ukBreaking industry news as it happensBreaking, daily and weekly e-newsletters Get your free guest access  SIGN UP TODAY To continue enjoying Building.co.uk, sign up for free guest accessExisting subscriber? LOGINlast_img read more

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Legal: the fluctuations of Brexit in building contracts

first_imgSubscribe now for unlimited access To continue enjoying Building.co.uk, sign up for free guest accessExisting subscriber? LOGIN Stay at the forefront of thought leadership with news and analysis from award-winning journalists. Enjoy company features, CEO interviews, architectural reviews, technical project know-how and the latest innovations.Limited access to building.co.ukBreaking industry news as it happensBreaking, daily and weekly e-newsletters Get your free guest access  SIGN UP TODAY Subscribe to Building today and you will benefit from:Unlimited access to all stories including expert analysis and comment from industry leadersOur league tables, cost models and economics dataOur online archive of over 10,000 articlesBuilding magazine digital editionsBuilding magazine print editionsPrinted/digital supplementsSubscribe now for unlimited access.View our subscription options and join our communitylast_img read more

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Strong Q2 at Panalpina

first_imgEarnings before interest, tax, depreciation and amortisation rose 58.4 percent year-on-year in Q2 2013 to CHF52.1 million (USD56.05 million). Consolidated profit recovered 43.6 percentage points to CHF24.1 million (USD25.98 million).”Our second quarter results show a slight recovery of our business,” said ceo Peter Ulber. “All our products managed to gain market share. Ocean freight and logistics show double-digit growth in terms of gross profit, and also air freight is growing again, albeit moderately.”Panalpina saw gross profit increases in all regions – the EMEA saw an increase of 9 percent to CHF196 million (USD211.3 million); Asian export volumes to Europe saw moderate growth and gross profit in Asia Pacific rose by 8 percent to CHF81 million (USD87.31 million). Gross profit in the Americas, driven by strong Latin American trade, grew by 12 percent year-on-year to CHF122 million (USD131.5 million).According to Panalpina, ocean freight volumes are growing continuously and it shipped 5 percent more teu than in Q2 2012, setting a new company record for second quarter volumes and outperforming the market average of 2 percent growth in process.In the air freight sector, Panalpina reported 3 percent volume growth as demand from healthcare and oil and gas customers rose substantially. It is the first volume increase after nine consecutive quarters of decline in the segment.www.panalpina.comlast_img read more

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GE unveils hybrid locomotive

first_imgGENERAL Electric officially unveiled its prototype hybrid road switcher at Los Angeles Union Station on May 24, one of the first outings of a locomotive which GE says has taken five years and $250m to develop.Numbered 2010 to indicate the year when GE plans to roll out its first production hybrid loco, the ‘Evolution Hybrid’ looks and operates like a standard ES44 series loco but is equipped with on-board batteries to capture and store energy dissipated during dynamic braking. The stored energy is then at the disposal of the locomotive crew, and is able to provide an additional 2 000 hp for short periods before the batteries need recharging. GE estimates the stored energy should reduce fuel consumption and emissions by as much as 10% compared to the standard road switchers currently in production.The prototype is powered by GE’s successful GEVO-12 engine, which produces 4 400 hp from 12 cylinders rather than the more conventional 16. A hybrid cooling system and air-to-air intercooler independently control the manifold air temperature, but the non-hybrid parts of the locomotive are as standard.Loco 2010 is a rebuild of one of GE’s existing demonstrator fleet, and was exhibited as a work-in-progress prototype rather than a finished product, with the aim of giving professional engineers their first practical taste of what the technology could, or could not, do on the road. GE has enlisted several North American railroads, including BNSF and Union Pacific, to serve on its advisory board for the development of the technology, and the loco was accompanied by a test car, a Union Pacific loco and a short rake of passenger cars on its journey to Los Angeles over CSX and Union Pacific tracks. The loco was wired with myriad test equipment to gather data en route, and after the event it returned to GE’s headquarters in Erie, Pennsylvania, for further evaluation and work.Green choiceEvolution Hybrid is not the first of the environmentally-friendlier designs which the North American locomotive industry has brought forth in recent years. The US Environmental Protection Agency is mandating adherence to stricter federal clean air guidelines. In addition the states of Texas and California are offering monetary assistance to help replace older locos with newer designs.Canadian company RailPower Technologies is producing the Green Goat, a diesel hybrid using banks of lead acid batteries trickle-charged by an on-board 300 hp engine. This has found acceptance with BNSF and UP, and other users include Amtrak, Norfolk Southern, Canadian Pacific and Kansas City Southern, as well as the US military and a number of industries.Another concept finding acceptance is the genset loco, which has a number of smaller diesel engines on board to produce the same horsepower as a typical single-engine loco. When the loco is idling, only one smaller engine is working while the others are shut down, cutting emissions. The other onboard gensets automatically start up and come on line when the additional demand for horsepower is required. In addition, the single operating onboard genset can be programmed to shut down at specific intervals when idling, restarting automatically when needed to keep internal fluids at their proper operating temperatures.Other attempts to clean up emissions include installing aftermarket exhaust filters to older locos. Basically catalytic converters similar to those found on cars, these use high-temperature silicon carbide blocks to trap particulates. As the gases accumulate, the device periodically heats the carbon, which causes it to ignite and burn off as CO2. One-year trials are underway in Texas and California to determine if it is feasible to retro-fit older locomotives with the technology (RG 7.06 p391).last_img read more

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Products & Technology in Brief

first_imgErico has developed a Positive Train Control grounding kit, containing rods, clamps, welding material, moulds, and cable for protecting PTC signalling towers from lightning strikes. The first screens showing 20 min blocks of news, ‘what’s on’, and advertising material went live on 18 København S-Tog trains on June 14, with the rest of the fleet to follow within a year. They are operated by DR Update & Commute Media, which also provides free onboard internet access.Transport for London is making available feeds of live data for the independent development of commercial information applications covering London Underground services. Alpha Wires low-smoke, zero-halogen communication and control cable available from Aerco offers corrosion resistant, tinned copper conductors and stranded conductors for installation flexibility. It is available in multipair and multiconductor configurations and foil-shielded for EMI protection and improved signal integrity. GDS Displays now offers a 38 inch LCD for outdoor applications such as next train indicators. An ambient light sensor continuously adjusts brightness for comfortable viewing, and optical bonding of vandal-proof glass directly to the LCD eliminates back-of-glass reflection and condensation.last_img read more

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Ansaldo STS awarded Turkish ETCS contracts

first_imgTURKEY: Ansaldo STS has won a contract to supply ETCS Level 1 signalling, telecommunications and automation systems to the Salini Costruttori/GCF/Kolin joint venture which is upgrading the line between Gebze and Köseköy as part of the Istanbul – Ankara high speed project. Completion is scheduled for 2014.Under a separate contract, Ansaldo STS will supply ETCS Level 1 onboard equipment for the 80 electric locomotives which TCDD ordered from Hyundai Rotem in December 2010.last_img

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